Bringing new life to a decades-old family-owned business

Being trusted to rebuild a business’ brand is something special

BNL, a family-owned school portrait studio and photo processing lab faced a familiar issue: competing for attention in the crowded sphere of a child’s take-home-folder. Their brand was built when they first opened their doors more than 30 years ago, when school portraits were the primary method of tracking your child’s growth through their school-aged years; but in a world where you have an advanced camera in your pocket, and hundreds of photos of your child, BNL suddenly needed to justify their importance to families.

Sales booklet developed for the BNL re-brand. This is a comprehensive guide to the services BNL offers and the history of the business.
Logo developed for BNL
Designing the business cards for BNL was so fun. I collected childhood photos and school pictures from each member of staff to replace the headshots they were using. This played well with clients and helped build the idea that school pictures are a s
Digital campaigns were developed to give our clients a "behind the scenes" look at BNL's photographer training and photo day set ups.
Shirts produced for BNL's staff
School picture day flyers

The Process

Working with the owners and some key staff members, I developed a new brand for BNL. This included a logo, two taglines, sales booklet, copywriting and brand voice development, digital campaigns, business cards, and countless marketing and collateral pieces. I also worked closely with an external web development team to ensure the branding was properly applied.

Through this process, BNL gained a new identity which allowed it to reintroduce itself to schools and families as a key partner in documenting their children’s school-aged years.

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Eureka Tree Financial