Client: Veterans Health Administration Innovation Ecosystem (VHA IE)

Guided by my VHA IE client, I developed an ever-green visual identity for a three-day annual event for VHA IE, called iEX. The process involved crafting a durable, cohesive and memorable brand presence that reflected the event's innovative nature and mission. I

began by analyzing the event’s goals and target audience, which informed the design of a unique visual identity that communicated both professionalism and forward-thinking energy. This included a thoughtfully chosen color palette, custom typography for readability and impact, and original imagery that conveyed innovation and community. I also created adaptable logo formats that my team of designers used to develop a comprehensive suite of design elements for all materials, from stage graphics and signage to digital assets like social media graphics and emails.

By ensuring visual consistency across all touch points, we created a strong, recognizable brand that reinforced iEX’s mission and values while enhancing the attendee experience and solidifying the event's position in the veteran healthcare space.