Client: Veterans Health Administration’s Resuscitation Education & Innovation (REdI)

Working with leadership, I developed a modern, cohesive branding strategy for VHA’s vital resuscitation program, REdI. The visual identity reflects the program’s themes of collaboration and life-saving care, focusing on clarity, professionalism, and urgency–creating a memorable and consistent experience across all materials.

I also collaborated with the REdI team regularly to support events and develop a suite of branded creative products, custom signage, presentations, digital assets, and printed materials.